Kalshi lands first NBA team deal with Philadelphia 76ers
The tie-up follows LeBron James’s separate, reported $15m-a-year Polymarket deal.
The hit
The Philadelphia 76ers have signed a multi-year deal with Kalshi, the first NBA team to name an official prediction market partner, according to Yogonet. The deal lands days after the NBA itself named Kalshi & Polymarket as preferred prediction market exchanges.
Why it matters
Prediction market firms are moving from league-level sponsorship into team-level deals. A Kalshi spokesperson said safe, responsible innovation requires leagues, exchanges & regulators to work together.
The record
| NBA deal | Multi-year partnerships with Kalshi & Polymarket as preferred exchanges, NBA to supply official basketball data |
|---|---|
| 76ers-Kalshi perk | Kalshi funds postgame SEPTA rides for fans at 3 November 76ers v Knicks game (Philadelphia Inquirer) |
| LeBron James-Polymarket deal | Reported at $15m a year, signed separately this autumn |
| James’s 76ers contract | Two-year deal worth $7.9m total |
What happens next
Watch how the 76ers’ fan engagement tools, tied to the team’s mobile app, roll out through the season, & whether other NBA franchises follow with their own prediction market deals.
Sources: Philadelphia 76ers sign multi-year prediction market deal with Kalshi
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