Your company, in the desk’s format, in front of the people who run betting.
InfoBets is a daily news desk for the regulated betting industry, with two sister desks: TipLine for betting tips graded in public & PollBet for prediction markets. Sourced stories a reader finishes in 60 seconds, sent to our social networks. A sponsored story runs in the same format, marked Sponsored, written & edited by us from your facts.
€500 Launch price: a sponsored story on InfoBets, TipLine or PollBet, until 31 October 2026. The list price is €700. A network story on all three desks is €800 at the founding price, for the first five companies to book (list price €1,300).
Rates.
Prices in euros, invoiced by Barry Healy, trading as InfoBets, paid before publication. The launch price for a sponsored story & the founding price for a network story (the first five companies to book) run until 31 October 2026.
Sponsored story
€500 launch price until 31 October 2026 (list price €700): one story on the desk that fits
- One story in the desk’s format on InfoBets, TipLine or PollBet, whichever fits your news: the hit, why it matters, the record, what happens next, your sources.
- The cards for every network & the posts on that desk’s social accounts.
- Your logo & one link in the story (rel=“sponsored”).
- A numbers note on day seven: page views, impressions & engagement per network.
Network story
€1,300 one story, posted on all three desks
- Everything in the sponsored story.
- The social posts on all three desks: InfoBets, TipLine & PollBet.
- One numbers note on day seven across the three desks.
Partner month
€2,000 a month three months minimum
- Two network stories a month, each with the full posts & numbers note.
- One monthly numbers report across both stories.
- Three months minimum; after that, cancel before the next month’s first draft. Nothing rolls over without your say.
Founding price
€800 a network story, €500 off the list price
- For the first five companies to book, until 31 October 2026.
- The full network story: all three desks, the posts & the numbers note.
- One per company.
- Media partnership
- Conferences & events: no fee either way. A press pass for the desk & your logo on our partners line, in exchange for a media-partner listing. Your news is covered on merit, like everyone else’s.
- The content engine for your own domain
- Stringer, the content engine powering InfoBets, TipLine & PollBet, set up on your domain with your editor in the chair: US$500 a month, the US$1,500 set-up waived on bookings by 31 October. See Stringer.
- Bigger campaigns
- Landing pages, creative, outreach & placements beyond InfoBets are quoted as a campaign with one all-inclusive price. Tell us the goal.
What a sponsored story is.
The same page a news story gets, with three differences a reader can see: the label “Sponsored” above the headline, one line under the dek (“Paid for by <your company>; InfoBets wrote & edited it”) & no programmatic ads on the page. Your links carry rel=“sponsored” & the story is marked sponsored in the page’s schema. It stays on the site & our corrections policy applies to it.
- The story. 130 to 320 words in the desk’s structure: the hit, why it matters, the record (a table of your figures), what happens next, sources. Every fact traceable to something you sent or something public.
- The cards. An OG image for the link previews, a 4:5 card for Instagram & Threads, a story card, & the record as carousel slides.
- The burst. One post per network within the hour of publishing, on the accounts of the desk it runs on (all three desks for a network story), each in that network’s length & with the link where it belongs.
- The numbers note. On day seven, one email: page views from our own counter, impressions & engagement per network from the networks’ own analytics. No estimates.
- Your sign-off. You check the facts before it runs. We keep the words; the label & the disclosure are not negotiable.
How it works.
- Send the facts. A press release, a product page, a data point or a result, your logo & the link you want. One email is enough; we ask if something is missing.
- We write it. The draft comes back in the desk’s format within two working days. You check every fact & figure. We keep the words, the label & the disclosure.
- It runs. Published in a weekday slot between 08:00 & 21:00 CET, the burst within the hour, the numbers note on day seven.
What money does not buy.
News coverage, or a softer or shorter version of it. No story is removed, delayed or reworded for a sponsor, & a sponsor gets no say over news stories about it or anyone else. No links inside news stories. No opinions. No consumer promotions, bonuses or odds, anywhere. No work for operators marketing to consumers in a market where they hold no licence, & no work we could not stand behind under our editorial standards. Every claim in a sponsored story must be sourceable; if it is not, it does not run. The Sponsored label appears on every surface the story appears on. 18+ everywhere.
Book it.
Email contact@infobets.com with the subject “Founding price”, “Sponsored story”, “Network story” or “Partner month”. Say who you are, what the story is about & the week you want. We reply within one working day with the invoice & the slot.
Book a sponsored story Book the founding price Or send a campaign goal
Invoiced in euros by Barry Healy, trading as InfoBets. Paid before the draft is written; cancel any time before the draft is sent for a full refund. Barry Healy, founder & editor, is your contact: about InfoBets. Every order is under our advertising terms.