Dutch licensed sites take just 59% of gambling revenue

Licensed revenue hit €670m in H1 2026 as account numbers climbed without more players.

The hit

Dutch licensed gambling sites captured around 59% of total market revenue in 2025, up from 54% the year before, according to the Kansspelautoriteit (Ksa) annual report. The regulator estimates around 20,000 people a month gambled only with unlicensed operators in H1 2026, with another 10,000 using both licensed & unlicensed sites, & says the gap between that user base & its share of revenue suggests illegal-site gamblers may lose considerably more on average than those on licensed platforms.

Why it matters

For bettors, the numbers say legal sites are winning more of the wallet. The Ksa says its illegal-market estimates are uncertain & it is still refining its methods. For licensed operators, rising accounts without rising player numbers hints at people juggling multiple logins, which the Ksa says could be connected to consumer responses to net deposit limits introduced in October 2024.

The record

H1 2026 licensed revenue	€670m / $750m (Kansspelautoriteit)
H1 2026 revenue growth vs H2 2025	up 11% (Kansspelautoriteit)
Average monthly loss per account	€75 (Kansspelautoriteit)
Average monthly loss accounting for multiple accounts	€137, up from €121 in H2 2025 (Kansspelautoriteit)
Licensed advertising placements	down 33% to ~50,000 a month (Kansspelautoriteit)

What happens next

Watch for the Ksa’s next monitoring report & the Dutch government’s proposed near-total ban on online gambling advertising, plus VNLOK’s court action against Meta over alleged illegal gambling ads.

Sources: Dutch regulated gambling captures just 59% of market revenue

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