Bulgaria’s cabinet backs total gambling ad ban
Parliament rejected a similar advertising ban & tax hike in July 2026, citing risks to licensed operators.
The hit
Bulgaria’s Council of Ministers has approved a draft bill banning gambling advertising across television, radio, print, online & outdoor media, according to GamblingNews. The package also raises taxes, licensing fees & responsible gambling contributions for operators. The draft now goes to Parliament, which rejected a similar plan in July 2026.
Why it matters
If passed, operators lose nearly every advertising channel bar limited sports sponsorships, & face higher running costs from 2027. Affiliate marketing of gambling products would also end. The government says current curbs haven’t cut exposure, especially among children, but a prior version failed in Parliament over fears it would push players to unregulated sites.
The record
| Draft approved | 11 November 2026 (Council of Ministers) |
|---|---|
| Prior rejection | July 2026 (Bulgarian Parliament) |
| Online operator fee | €100,000 minimum per month |
| Equipment licence fees | €50,000 (5-year) / €100,000 (10-year) |
| Land-based casino tax change | New state fee system from 2028 |
What happens next
The draft now goes to Parliament for approval; a prior version failed there in July 2026. Watch for a vote date & whether lawmakers again cite risks to licensed operators.
Sources: Bulgaria Bans All Gambling Advertising
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