802 Instagram profiles caught pushing illegal Brazil betting
ANJL’s notice to the tech firms went unanswered, & Brazil’s betting ban has reportedly weakened the fight against illegal betting posts on social media.
The hit
Brazil’s gambling trade body ANJL says 802 Instagram profiles have been caught pushing links to illegal betting sites, out of 48,318 monitored, according to the iGaming Business report. ANJL president Plínio Lemos Jorge says Instagram lets 13-year-olds open accounts.
Why it matters
73% of the flagged profiles have between 10,000 & 100,000 followers, giving unlicensed sites a direct line to big audiences. The report says tech platforms did not respond to ANJL’s notice. ANJL president Plínio Lemos Jorge says Brazil’s ban on the legal market has made dialogue with big tech companies more difficult.
The record
| Profiles flagged | 802 of 48,318 monitored (ANJL/LegitBet) |
|---|---|
| Single round scale | 626 of 908 profiles sharing links to suspected gambling sites in 85 minutes, 27 October (ANJL) |
| Potential reach | 5.9m to 59.4m people, per ANJL president Plínio Lemos Jorge |
| Notice sent | Early September: extrajudicial notice to Meta, Google, TikTok & X (ANJL) |
| Market status | Licensed betting market banned by Provisional Measure 1,394 |
What happens next
Watch for any response from Meta, Google, TikTok or X, & for whether Brazil’s betting ban further stalls action against illegal operators.
Sources: Over 800 influencers promoting illegal betting on Instagram in Brazil
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