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REGULATION 60-second read

Bulgaria’s cabinet backs total gambling ad ban

Published: 1 min read
An ornate government building facade in Sofia at dusk, empty steps leading to closed doors.

Parliament rejected a similar advertising ban & tax hike in July 2026, citing risks to licensed operators.

The hit

Bulgaria’s Council of Ministers has approved a draft bill banning gambling advertising across television, radio, print, online & outdoor media, according to GamblingNews. The package also raises taxes, licensing fees & responsible gambling contributions for operators. The draft now goes to Parliament, which rejected a similar plan in July 2026.

Why it matters

If passed, operators lose nearly every advertising channel bar limited sports sponsorships, & face higher running costs from 2027. Affiliate marketing of gambling products would also end. The government says current curbs haven’t cut exposure, especially among children, but a prior version failed in Parliament over fears it would push players to unregulated sites.

The record

Draft approved 11 November 2026 (Council of Ministers)
Prior rejection July 2026 (Bulgarian Parliament)
Online operator fee €100,000 minimum per month
Equipment licence fees €50,000 (5-year) / €100,000 (10-year)
Land-based casino tax change New state fee system from 2028

What happens next

The draft now goes to Parliament for approval; a prior version failed there in July 2026. Watch for a vote date & whether lawmakers again cite risks to licensed operators.

Sources: Bulgaria Bans All Gambling Advertising

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