Kalshi lands McBride, Gillis for World Series ad push
Shane Gillis co-stars as a rival weatherman in the four-minute online spot.
The hit
Danny McBride has written & stars in a new ad for prediction market Kalshi, released online on Friday, according to Variety, via Gizmodo. He plays a weatherman, with Shane Gillis as a rival forecaster & Deep Roy as a psychic. The full ad runs four minutes online; a shorter cut airs during Game 1 of the World Series. Some of McBride’s fans have reacted with disappointment at his new association with a betting platform.
Why it matters
Kalshi has reportedly thrown around a lot of money to land endorsements, according to Gizmodo. For bettors, the deal sits alongside Kalshi’s partnership tie-ups with CNN, CNBC & Fox News.
The record
| TV slot | Shorter cut airs during World Series Game 1, Brewers v Rays |
|---|---|
| Other offer | Streamer Hasan Piker says Kalshi offered him $1m to sponsor a 2024 election night stream; he declined |
| Young trader volume | Users aged 18-21 traded over $5bn on Kalshi this year, per a CNN analysis |
| Media deals | CNN, CNBC & Fox News have signed partnership deals with Kalshi |
What happens next
Watch for how McBride’s fanbase responds, & whether Kalshi lines up further celebrity or broadcaster tie-ups.
Sources: Danny McBride Doing Kalshi Ads Is a Huge Bummer
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