The format follows the goal.
Articles, ads, landing pages, outreach & external placements can each play a part. Your campaign plan names the work, where it will appear, how long it will run & how progress will be measured.
Example goal
“Generate ten relevant product-demo enquiries within 30 days.”
An example of a brief, not a promised result.We choose the channels around your goal, create the campaign & manage the agreed work. Your proposal sets out the scope, launch date, one all-inclusive price covering the agreed work, advertising & third-party costs.
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Existing article & advertising commitments keep their agreed scope. Any new placements form part of a quoted campaign. We agree the target & work before launch; results are not guaranteed.