Anthony Edwards becomes PrizePicks’ first NBA ambassador
Edwards’ deal folds in a media venture, a charity tie-up & an adviser role for Justin Holland.
The hit
PrizePicks has signed Anthony Edwards as its first-ever NBA brand ambassador, according to the company. The multi-year deal makes the four-time All-Star a face of PrizePicks’ advertising & social campaigns, launched with a skit responding to a rival’s viral dig at his signature shoes.
Why it matters
For PrizePicks, an Atlanta-based sports entertainment company, Edwards gives it a marquee NBA face as it invests in athlete- & creator-driven entertainment for fans nationwide, according to PrizePicks. Edwards is from Atlanta, the same city as PrizePicks.
The record
| Edwards’ NBA status | former No. 1 overall pick |
|---|---|
| Co-campaign partner | Druski |
| Media venture | Three Fifths Media, founded by Edwards & Justin Holland |
| Holland’s new role | Strategic adviser for the PrizePicks partnership |
| Charity support | Don’t Follow the Wave, Edwards’ nonprofit, for workplace development |
What happens next
Watch for the satirical Believe That Awards, the partnership’s first joint project, where PrizePicks is presenting sponsor & will run a free-to-play game offering cash & autographed AE3 shoes.
Sources: PrizePicks names Anthony Edwards its first NBA brand ambassador in multi-year deal
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