Oscar winner Bigelow directs Polymarket’s election ads
The campaign is produced by Smuggler, with a third spot from Argentinian trio Pantera.
The hit
Polymarket has gone political for the first time in the US, debuting a national ad campaign three weeks before the midterms, according to Adweek. Two of the three spots were directed by Academy Award winner Kathryn Bigelow, best known for The Hurt Locker & Zero Dark Thirty.
Why it matters
Adweek calls Polymarket a “controversial” prediction market, & a Hollywood-grade ad push signals a bid to look less like a betting site & more like a consumer brand. The timing puts Polymarket squarely in the midterms conversation.
The record
| Campaign debut | 14 October (Adweek) |
|---|---|
| Third spot director | Pantera, Argentinian trio of Brian Kazez, Pato Martinez & Francisco Canton (Adweek) |
| Production company | Smuggler (Adweek) |
What happens next
Watch for how the ads perform through Election Day & whether Polymarket runs further political spots tied to midterm results.
Sources: Polymarket launches US political campaign with ads by Kathryn Bigelow and Pantera
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