DraftKings, FanDuel & 7 others face New York AI ad ban

A separate proposal advanced at the same meeting would require operators to flag at-risk bettors & name a staff contact to engage them. Chairman Brian O’Dwyer said he was concerned that a customer restricted by one operator could simply open an account with another licensed sportsbook.

The hit

The New York State Gaming Commission voted to advance a rule barring mobile sportsbooks from using AI to personalise promotions, odds or wager suggestions to individual customers, according to Yogonet. The rule covers operators, affiliates & vendors, & exempts customers who consent & parimutuel horse racing.

Why it matters

For bettors, it means fewer AI-driven nudges steering spending or specific bets. For operators, it limits a marketing tool unless customers opt in.

The record

Vote	Unanimous advance on Friday (NYSGC)
Model rule	Based on New Jersey’s regulation, which does not ban the tech outright
Licensed operators affected	9, including DraftKings, FanDuel, BetMGM, Caesars & Fanatics
State tax rate	51% of gross gaming revenue from mobile wagering
Industry tax contribution	Over $1bn a year, per Sports Betting Alliance president Joe Maloney

What happens next

The revised AI rules go through another public comment round before returning to the Commission for discussion & a possible vote.

Sources: NYSGC moves to restrict AI use in sports betting promotions and wagering recommendations

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