Massachusetts asks 7 sportsbooks if AI targets losing bettors

The inquiry follows a New York Times report alleging DraftKings used AI to target likely losers.

The hit

The Massachusetts Gaming Commission has given seven licensed mobile sportsbooks until 3 November to explain how AI & automated systems decide who gets promotions, according to CasinoBeats. The five-page letter asks whether losses, deposits or frequent wagering can trigger an offer. The commission says the inquiry is a request for information, not a finding that any operator has broken the rules.

Why it matters

If regulators find automated systems reward losing behaviour with more offers, Massachusetts could tighten rules on how sportsbooks target customers, though it is unclear whether restrictions will follow. For bettors, it means closer scrutiny of why they receive certain promotions & whether operators can show human oversight exists to stop harmful targeting. The review follows a New York Times report alleging DraftKings used AI to target likely losers, an allegation the commission’s inquiry has not established.

The record

Directive issued	9 Oct 2026 (Massachusetts Gaming Commission)
Response deadline	3 Nov 2026
Operators questioned	7 licensed mobile sportsbooks
Catalyst report	New York Times allegation that DraftKings used AI to target likely losers
Commission meeting	24 Sept 2026; Chairman Jordan Maynard pledged an AI review

What happens next

Operators are asked to respond by 3 November; taking part is voluntary & responses stay confidential. The commission is expected to review them afterwards, though it has not said whether that will lead to new restrictions or enforcement.

Sources: Sportsbook AI: Massachusetts Questions Promotions

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