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REGULATION 60-second read

Florida AG demands Google, Meta, TikTok drop casino ads

Published: 1 min read
An empty state capitol hallway at dusk with polished marble columns & no signage.

The letters follow August lawsuits against Stake & VGW that also name their payment processors as defendants.

The hit

Florida attorney general James Uthmeier has written to Google, Meta, Reddit, Snap & TikTok demanding they stop advertising sweepstakes casinos to state residents. The letters, sent 24 September, warn that promoting illegal gambling is a crime under Florida law & give the platforms until 23 October to explain in writing what steps they have taken.

Why it matters

The move goes after the ad channels sweepstakes operators rely on to reach players, not just the operators themselves. If platforms comply, Florida could choke off a major marketing route for brands that have leaned heavily on social media & influencer promotion to build their user base.

The record

Letters sent 24 September, to Google, Meta, Reddit, Snap & TikTok (Florida AG)
Deadline to respond in writing 23 October (Florida AG)
Operators named Stake, Chumba Casino, LuckyLand & Global Poker (Florida AG)
Related lawsuits filed 19 August, Hillsborough County Circuit Court, against Stake & VGW (Florida AG)
Payment processors named as defendants Worldpay, Trustly, Praxis & Breeze Labs (Florida AG)

What happens next

Platforms must respond in writing detailing steps taken to block sweepstakes casino ads reaching Florida residents. The Hillsborough County lawsuits against Stake & VGW continue separately.

Sources: Florida Demands Google, Meta, TikTok Stop Sweepstakes Casino Ads

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