Sydney Sweeney’s second racy Novig ad follows 4x valuation jump

Novig’s valuation was $500m earlier this year before the reported jump, according to Casino.org.

The hit

Sydney Sweeney posted a second racy Novig commercial to Instagram on Sunday, reprising the scantily-clad routine from her first spot last month, according to Casino.org. She again pitches Novig’s sports-only yes/no exchange while taking shots at unnamed rivals, wearing little beyond Novig branding & footballs.

Why it matters

Sweeney isn’t paid in cash. She reportedly asked Novig for equity instead, so a rising valuation benefits her directly. The first ad drew backlash from some female athletes over sexualisation, but neither side is backing down, & the controversy appears to be doing Novig’s business no harm.

The record

First Sweeney Novig ad	Released last month (Casino.org)
Second ad posted	Sunday, via Sweeney’s Instagram (Casino.org)
Novig valuation, earlier this year	$500m (reported, per Casino.org)
Novig valuation after capital raise	$2bn, a 4x jump (reported, per Casino.org)
Sweeney’s payment	Equity stake, size undisclosed (Casino.org)

What happens next

Watch for whether Novig discloses the size of Sweeney’s equity stake, & whether further ads follow as the controversy rumbles on.

Sources: Sydney Sweeney Back With Another Racy Novig Ad

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